SEO Tips: Moz’s Spam Score

SEO Tips: Moz’s Spam Score

Unfortunately on a free Moz account you can not see all of your spam flags (although if you’ve only got 1 or two you may see them by rolling the mouse over them). I am lucky that I have a premium account due to my job so I can access it further and explain what all the sections mean.The Spam flags aren’t too much to worry about but there are some things you can think about working towards.

Moz says you’re more at risk of being disregarded by Google as a spam site if you have too many of these flags, although I have 5 of them so this shows you how it’s not really something to worry too much about them.

The flags can be given for: 

Low MozTrust or MozRank score 

This is pretty much just because you may be a very new site and your profile has not been given any trust so Google isn’t sure whether you’re yet a trustworthy awesome site. This will quickly change when your DA and stats move upwards

You are a large site with few links

his is one of the flags I have and it means that you’re seen as a large site but considering your size there are few links coming into you. I am working on this by trying to do more guest blogging on other sites.

Site Link Diversity is low 

This is another one I have on my blog and it just means that the links leading to my site are not very diverse. The best thing when you’re guest blogging is to do it for all different sites rather than just for one. Say you guest blog for the Huffington Post or the Metro (if so great and I am jealous), but don’t rely just on this as all your links will only come from one place.

Ratio of followed and no-followed subdomains

The ratio of followed to no-followed subdomains linking to your site is outside the normal range for your index. If you get hundreds of links there should be a good mixture of both types of links.

Ratio of followed to no-followed Domains 

The same as number four but just the domain as a whole rather than the subdomain.

Small proportion of branded links 

This is another one I have and it means that the links to your site have low amounts of branded anchor text. This was something I knew would be an issue when I chose my own name as my domain and you’re actually in a better position if you have an actual brand name. When people link to you try to get them to link the anchor text as your brand name and not your own name.

Thin content 

This will happen if lots of your pages have a low amount of content on them. Google refers pages with 300+ words on them but if you have hundreds of news style posts within 80-100 words each this isn’t a good thing in Google’s eyes.

Site mark-up is abnormally small 

There should be a good mixture of text compared to HTML and Javascript on your site and Google doesn’t like it when your text content is overshadowed by way too much HTML.

Large number of external links

Again another one I fall down on which pulls up if you have a large number of external links. This is why I have stopped linking to products quite as much, and if it’s maybe a haul of a brand to link to the brand and not every single individual products. This will also help prevent broken links further down the line when products become discontinued.

Low number of internal links 

It is really good to add internal links to your pages, perhaps you did a three part post on a recent trip, make sure you link through to the other parts. Internal links help fit your website together and will encourage people to read more than one post. I know when I see related or additional posts on people’s blogs there is a large chance i’ll click one of them.

Anchor text heavy page 

There is a high ratio of anchor text compared to content text. In simple terms this means that there are too many words being linked through compared to not. Just limit the amount of links you have on a page and keep the anchor text limited. Anchor text only needs to be one or two words and not whole sentences.

External links in the navigation

This is the final one I fall down on which there is nothing I can currently do. The layout I have chosen includes external links to my social media accounts which is located in the header of my site. If external links shows in your sidebars or footers you may get a spam mark but if that’s the only one I wouldn’t worry.

No contact info 

If you have no form of contact such as social media or email addresses on your blog it will be flagged.

Low number of pages found
This is exactly what it says on the tin that when crawled a very limited number of pages appears.

TLD Correlated with spam domains 

Your website is on an extension which is often found to be the source of spam links. For most of us bloggers this wouldn’t be an issue, but it could be if you have bought a domain name which was in use before you had it you may be at risk.

Domain name length 

If your domain name is seen to be too long.

Domain name contains numerals 

Domain names with numerals within them are often found to be the source of spam links so try to steer clear from domains with numbers in them.

If you can’t access your spam flags or you have too many to show I am debating about setting up a special email address where you can email me and once a week or every so often i’ll go on and e-mail you the details after checking on my account. If you’d like to see something like this please let me know below.



  1. February 6, 2016 / 10:04 am

    Oh this explained loads to me, thank you for posting x

  2. February 6, 2018 / 11:56 am

    This was really interesting to read, thank you. Although its slightly daunting exactly how much detail you can go into on domain authority! I struggle to find enough time to write blog posts, let alone do ALL of this too!

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