How Influential Are Bloggers?

How Influential Are Bloggers?

When I think about influential bloggers I always tend to think about those bloggers who have tens of thousands of social media followers, and those who will post an Instagram post and get thousands of likes within minutes. There are a select few bloggers who I have been ready for a while, mainly Zoella and Zoe London but I have been thinking to myself how influential are bloggers really?

I follow a large number of bloggers on Bloglovin and am always adding more to my feed to keep me occupied when i’m bored on the commute or am taking a five minute break at work, and i’m finding myself being influenced hugely by these people I read work from. Scrolling through Bloglovin if a title takes my fancy i’ll read it, whether that blogger has 20 followers or 20,000 followers that doesn’t matter and I really take their opinions into account.

It was a week or so ago that I really realized how much I valued other bloggers opinions on products and it was shaping what I was buying, and what I was crossing off my wish list. I recently read an article about the new Real Techniques Deep Cleansing Gel to clean your brushes with from the wonderful Kristina at Creepers and Cupcakes and later that day I went to Boots and bought a bottle. Then last week I went onto Kiss Cosmetics and bought a white lipstick which is meant to alter colour of the lipstick you wear on top, and this was all because another blogger blogged about it.

real techniques charlotte tilsbury

Loads of bloggers hail Charlotte Tilsbury lipsticks as amazing last week I bought my first one, and it was then that it hit me, bloggers were making me spend my money. It didn’t matter who had written these things and whether they were industry known names or people like me blogging in the hope that anyone reads our words, it was working. If I see a new product advertised or want to try a new foundation the first thing i’ll do is search for bloggers opinions and I love it. It’s like having thousands of make up assistants on hand at the click of a mouse.

It might just be me, maybe I am just using this as an excuse to buy more beauty products (as if I need an excuse), but either way it truly shows how much influence bloggers really have.

Have you bought products just because of what a blogger wrote about them?


  1. November 2, 2015 / 11:27 am

    There's sooo much merit to bloggers! The brands benefit but we do too as consumers, which is amazing. Great post!


    • November 2, 2015 / 11:54 am

      Totally agree, it's a win win situation for both readers and brands x

  2. November 2, 2015 / 4:04 pm

    Bloggers can be influential and I have bought products after seeing them being reviewed or offered as a competition prize.
    However I don't always believe the hype on some bloggers sites as some can be 'gushy' and tend to say it's 'great / fab' instead of giving a balanced view of the product.

    • November 2, 2015 / 4:12 pm

      I do agree with that, I like to read lots of reviews by the same blogger to see if they always gush over a particular product or do write negative things as well! x

  3. November 2, 2015 / 4:46 pm

    I read a lot of blogs and I do value bloggers opinions. I also use recipes on blogs more than I do cookery books these days!

  4. November 2, 2015 / 8:51 pm

    Exactly the reason why brands are becoming more and more reliant on bloggers to write about their products, because we are so influential. I think it's because we give first hand and (most of the time) honest opinions!

    • November 3, 2015 / 9:55 am

      Totally agree. I expect brands spend such a lot of money on blogger outreach and it's only going to rise x

  5. November 2, 2015 / 11:59 pm

    I think it's great that bloggers can help us to find new products and take some of the leg work out of shopping.

    • November 3, 2015 / 9:55 am

      Definitely, i'd much prefer buying a new product if bloggers agree it's worth it x

  6. November 3, 2015 / 10:17 am

    Bloggers help everyone whether its with products or even finding new shops etc! 🙂 x

    • November 3, 2015 / 10:36 am

      I love it for finding things to do when I go on trips x

  7. November 3, 2015 / 11:06 am

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  8. November 3, 2015 / 11:10 am

    I have definitely bought from bloggers recommendations, my latest was cocunut oil, it can be used for a wide range of things such as baking and beauty lol. The post I read was how they used it to treat their hair, so off I went to the shops bought some and tried it myself, I have to say that it worked wonderfully.

    • November 3, 2015 / 11:26 am

      I have coconut oil which I use for baking and cooking loads. x

  9. November 3, 2015 / 11:26 am

    I totally agree, I rarely buy something because I just see it. I generally buy things because I remember reading something about a blogger talking about it. x

  10. November 3, 2015 / 9:48 pm

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  11. November 4, 2015 / 12:03 am

    I'd much prefer to get a product because bloggers recommend it than just buying it cause it was in a magazine or on a TV advert x

  12. November 4, 2015 / 9:45 am

    I've done it many times, buying products because of blogger's influence, I've learned so much from bloggers from recipes, product recommendations and whole loads of tutorials. 😉 xx

    • November 4, 2015 / 11:38 am

      It is amazing how much you can learn from bloggers. x

  13. November 4, 2015 / 9:52 am

    I do think bloggers have a real influence and that is seen in sales of there products or products they recommend – like you said though do we really need an excuse? 🙂

    Laura x

    • November 4, 2015 / 11:38 am

      My shopping list is always never ending though of recommended products that I feel I should try haha x

  14. November 5, 2015 / 10:38 am

    There are so many bloggers that I am influenced by and I respect their position in society.

  15. November 5, 2015 / 4:22 pm

    It is because we build relationships with the blogger and therefore the brands they speak about, if it didn't make people buy then blogging would not be the commercially viable business it is today.

    • November 5, 2015 / 5:09 pm

      It's mad how ten years ago i'd rely on magazines to tell me what beauty products to buy but now it's bloggers. Times change! x

  16. November 5, 2015 / 11:20 pm

    These days, if I am considering making a major purchase I will search out other bloggers opinions about brand reliability and value for money. I'm more interested in the blog feeling real rather than the number of followers but I certainly value other bloggers thoughts.

    • November 6, 2015 / 9:56 am

      I totally agree. I'd rather read the words of a blogger who feels honest and real than just one because they have thousands of followers. x

  17. November 9, 2015 / 8:16 pm

    I'm a former journalist and I think the slow painful death of print news media and steady rise of blogging is testament to bloggers' influence. It's not simply about buying products. I've had the most amazing opportunities come my way to work with Government ministers, campaigning groups and charities on the back of my blogging activities. In terms of making purchases, yes I have bought items on the back of what bloggers have written.

    • November 9, 2015 / 9:41 pm

      Blogging and online publications are fast taking over from print publications which is a shame in some ways x

  18. December 1, 2015 / 2:47 pm

    Ive been reading blogger reviews long before I set up my own blog x

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