When I think about influential bloggers I always tend to think about those bloggers who have tens of thousands of social media followers, and those who will post an Instagram post and get thousands of likes within minutes. There are a select few bloggers who I have been ready for a while, mainly Zoella and Zoe London but I have been thinking to myself how influential are bloggers really?
I follow a large number of bloggers on Bloglovin and am always adding more to my feed to keep me occupied when i’m bored on the commute or am taking a five minute break at work, and i’m finding myself being influenced hugely by these people I read work from. Scrolling through Bloglovin if a title takes my fancy i’ll read it, whether that blogger has 20 followers or 20,000 followers that doesn’t matter and I really take their opinions into account.
It was a week or so ago that I really realized how much I valued other bloggers opinions on products and it was shaping what I was buying, and what I was crossing off my wish list. I recently read an article about the new Real Techniques Deep Cleansing Gel to clean your brushes with from the wonderful Kristina at Creepers and Cupcakes and later that day I went to Boots and bought a bottle. Then last week I went onto Kiss Cosmetics and bought a white lipstick which is meant to alter colour of the lipstick you wear on top, and this was all because another blogger blogged about it.
Loads of bloggers hail Charlotte Tilsbury lipsticks as amazing last week I bought my first one, and it was then that it hit me, bloggers were making me spend my money. It didn’t matter who had written these things and whether they were industry known names or people like me blogging in the hope that anyone reads our words, it was working. If I see a new product advertised or want to try a new foundation the first thing i’ll do is search for bloggers opinions and I love it. It’s like having thousands of make up assistants on hand at the click of a mouse.
It might just be me, maybe I am just using this as an excuse to buy more beauty products (as if I need an excuse), but either way it truly shows how much influence bloggers really have.