Beauty Subscription Boxes are absolutely everywhere and the likelihood is that most of us have a current subscription, or have at least tried one of them out. Going back two years or so ago there wasn’t much choice with Glossybox and Birchbox ruling the roost with their monthly supply of beauty samples.
In 2016 we now have beauty boxes from the budget versions like You Beauty where you choose your own products every month to the standard mid-range Birch Box, My Little Box, Latest in Beauty, Glossy Box and Look Fantastic right through to the high end versions like Cohorted and Feel Unique. It isn’t just beauty boxes though, you can get monthly boxes for your time of the month, a new book to read, tea versions, one’s for kids, alcoholic ones, foodie boxes, the list goes on.
When I first signed up to Birchbox back in August 2014 (I know it’s been bloody ages) it was amazing. I didn’t really use a lot of fancy products and the addition of quite a few Benefit products in my first few months made me feel amazing. Over the months I have been tempted on quite a few occasions to cancel my subscription but then a killer box comes out so I can’t bring myself too. Plus I think they’re quite good with their loyalty points so I essentially get £20 to spend every 4 months which I think is pretty great. I currently get My Little Box and You Beauty too and have tried things like Glossy Box and some one off one’s.
But is there a future for Beauty Boxes? In 2016 there is so much competition now between brands that it’s no wonder we start seeing quite a few repetitions within boxes, and even within the same brand of boxes. While so many people rave about the boxes I am starting to wonder if they’re already coming to the end of their life spans. People often complain that the products aren’t right for them despite filling in surveys before hand, the sample sizes are way too small or they just don’t like what’s inside and I have to agree in some sense. Although are we just expecting too much?
The price of what’s inside the boxes is always more than three times what you spend so why do we have the right to complain? Brands are letting us try their awesome products for a few quid and it’s a good way of knowing which ones are worth us parting our hard earned cash on. I think the way to make beauty boxes more exciting is to swap and change. I just started to get My Little Box at Christmas after my brother and his girlfriend got me a three month subscription and it was amazing: Nars in the first month and Too Faced in the second, I was a happy bunny!
Who knows what is held in the future for beauty boxes, it wouldn’t surprise me if 2016 saw a Korean Beauty Box become big in the UK what with the rise in their products over here. And I am sure that some of the bigger players will collaborate with more brands after the success of Glossy Box’s special Nars box.