The title of this post might come as a shock to my many of you because of A/ the amount of makeup I own and buy but also B/ How excited and crazy I get when I go away and find Sephora’s. I know lots of people are dreaming and wishing for Sephora to return to the UK but I am pretty glad it doesn’t exist here. There are quite a few reasons why:
Sephora is part of the novelty of going away
I don’t know about you guys but Sephora is a novelty, it’s part of the reason I love going to the US and it’s always exciting to find it in other European cities. If there were Sephora’s dotted around the UK it wouldn’t be a novelty as it would just be like when you see H&M abroad because they’re bloody everywhere.
There is no guarantee of getting the brands that we want
Not every country get every brand, for example in France they didn’t stock Kat Von D but they did in Copenhagen. If we got Sephora in the UK chances are we wouldn’t get all those brands that we lust over from the US. I know when I make Sephora wishlists I focus on products that I can’t get here which is part of the fun.
It could just be like any other department store
Going on from the point above if we had Sephora then other than their awesome own brand products it would just be like any other department store selling Urban Decay, Estee Lauder and Clinique. Yes you don’t get the irritating sales assistants trying to sell you stuff in Sephora but it wouldn’t be much different to setting foot in Debenhams/ John Lewis/ Selfridges
Things are sometimes cheaper abroad
Especially in the US I find that a certain number of brands are slightly cheaper than back home and so I stock up on these products and that’s one of the best things about Sephora. If we had them in the UK things would just be the same price as they are everywhere else. Plus there’s no guarantee we’d get the Sephora Card option as they don’t have it in most other European cities which is a shame, I’d have wracked up some good points in both Paris and Copenhagen.
I’d forever be poor
If we had a Sephora in the UK I’d most certainly be poor because I’d pop in for just one thing and come out with ten just like I do with any Sephora visit.