Five Beauty Hotspots You Have To Hit Up In New York

bite beauty lab

When I think of beauty in New York Sephora is always to pop up in my mind first, especially if my recent haul is anything to go by *oops*. But it isn’t just about Sephora there are plenty of other amazing places to buy beauty products in.

Rickys Beauty


Ricky’s is one of the best places in New York and they’re scattered around almost every area, almost without looking we found about six of them, and I’m sure there were more. Ricky’s is kind of like Superdrug over here in that it does hair care products, skincare, hair dye, makeup and various other things. Each store seemed to be a little different but there are a lot of key brands which you can find everywhere. I was really happy to see that Morphe were sold there and so I bought a beautiful buffing brush as their brushes are so soft. I bought a lovely rose coloured blusher from the Frankie Rose range which was a brand I’d actually never heard of. But the most exciting thing is the fact that some stores do Obsessive Compulsive which I’ve found a bit tricky to source in stores in the UK. I got the most amazing metallic blue liquid lipstick, now god knows where and when I’ll wear it but it is beautiful.

Birchbox Beauty


You’ve probably all heard of the subscription beauty box service but Birchbox have their flagship store in Soho, New York and I love hitting it up whenever I am over. They stock a lot of the brands which they sell online which is great especially with the Love of Color range which always seems to be out of stock in the UK. I had actually racked up some points when I was there last year so picked up my eyeshadow pencil and primer for free due to the points *woop*. You can do the build your own box option which was full of great products and I think it’s really nice to allow you to make the choices. The whole of downstairs is dedicated to men’s stuff as well so they aren’t left out.

Urban Outfitters Beauty

Urban Outfitters

Now in the UK I haven’t really looked at much of our Urban Outfitters beauty as there seems very little of it but in the US it’s a huge deal. They stock brands like Anastasia Beverley Hills and some of the other brands which Sephora do. But they’re also stockists for Lime Crime which made me so happy as I have been lusting over their liquid lipsticks for ages, but I hate relying on swatches online for lipsticks. I picked up a beautiful shade, alongside another Obsessive Compulsive lipstick which is this beautiful red glitter shade. Another great thing is the fact that they stock Tony Moly, I didn’t pick up anything from the brand although I wish I had bought the cute little mist spray now. But I did grab some Cookie scented hand cream from It’s Skin which smells amazing. Definitely worth looking round the store if you’re heading to NY, especially the one opposite Macy’s on the corner of Broadway and West 35th Street.

Target Beauty


Target is for want of another word a supermarket, kind of like Walmart in the US, or like Tesco/ Asda over here. They do everything from food and drink to clothes and toys. Their beauty department is pretty good as they do more of the drugstore brands including NYX (which works out cheaper in the States) and ELF (which can be hard to find in the UK). I picked up a few pieces as they worked out at such great prices, especially the primer and lip pens from ELF like under $4 each which is like £2.50. You can’t say no. I had read loads of great things about the Pixi Glow Tonic and found this bottle for a really good price ($10 so about £7) so had to pick it up, and the EOS lip balms worked out less than £2.50 so again I had to grab one (regretting not buying more now). The only Targets are in the Bronx or Brooklyn (we opted for the later which happens to be in a shopping center alongside Victoria’s Secret and Bath and Bodyworks).

bite fragrances

Bite Lip Lab

Now Sephora sell Bite products which are great but at the Bite Lip Lab in Soho the wonderful team can help you craft your own unique lipstick from scratch. Yes it’s a bit more pricey at $45 but it’s one of those things which you won’t find anywhere else. I had in my mind that I wanted a red as I find a lot don’t suit me as they’re too bright, or have too many pinky undertones. After having the choice of finish (I opted for matte of course) the girl set to work and after three attempts got me exactly what I wanted and it was that simple. Opting for a lemon and mint mixed scent it was mixed up, poured into a mold and voila in front of my eyes a brand new lipstick made just for me. You can re-order the lipsticks if you choose (although they currently don’t do international shipping) but it’s one of those special things you just need to do  in New York.

Have you been to any of these places in the US?
July 25, 2016
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  • Reply Jess | The Indigo Hours

    Looks like you got some fab bits, the red glittery OCC Lip Tar in particular looks stunning ♥

    Jess xo | The Indigo Hours

    July 25, 2016 at 6:24 pm
  • Reply LaaLaa

    Good list of places. New York have some gems for make-up stockist x

    July 26, 2016 at 7:02 am
  • Reply Melissa Zia

    They look like fab places to visit, New York has amazing places to find makeup 😀

    July 26, 2016 at 8:33 am
  • Reply Hannah Latoya Bond

    I wish i had read this last week. I was in New York last week and would have loved to have seen these places. I did a really big makeup haul and spent close to $600 just on makeup and perfume x

    July 26, 2016 at 10:10 am
  • Reply Beautyqueenuk

    If I went to New York I would probably ive in Sephora I have to admit x

    July 26, 2016 at 10:26 am
  • Reply Being Ashleigh

    I forgot to visit Target when I was in New York but I went into most of their Sephoras and spent a bomb!

    Ashleigh x – UK fashion, lifestyle and travel blog

    July 26, 2016 at 3:51 pm
  • Reply Hungry_Healthy_Happy

    I must admit, that I spent a little too much in Sephora when I was in NY. I would have brought back more if I could.

    July 26, 2016 at 4:24 pm
  • Reply Tara | C&CO.

    Great post! Sephora is always the first place you think of, so it’s good to have some alternatives.

    July 26, 2016 at 4:29 pm
  • Reply lena

    There’s not much chance of me going to New York any time soon but it sure does seem like a beauty Mecca!!

    July 26, 2016 at 7:23 pm
  • Reply Melanie Edjourian

    I would love to go to New York again. Thanks for the tips I plan to visit a few of these places myself 😉

    July 26, 2016 at 8:09 pm
  • Reply Amy

    Such a good post!! I’ve been to New York once but really want to go again, it was amazing. I’d definitely visit some of these places too!

    July 27, 2016 at 9:03 am
  • Reply North East Family Fun

    My daughter watches a lot of YT videos and keeps asking when we can go to Target! LOL

    July 27, 2016 at 9:08 am
  • Reply The London Mum

    Oh wow, I’ll have to stock up on my Pixi bits over there.. so much cheaper!

    July 27, 2016 at 10:08 am
  • Reply Stella Kashmoney

    Yes I have been to Target many moons ago.

    July 27, 2016 at 10:57 am
  • Reply Liz Mays

    I didn’t even realize Birch Box had a store there. I go to Target all the time, but the rest of these need a visit from me!

    July 27, 2016 at 1:30 pm
  • Reply Hannah

    I’ve bee to Sephora but I haven’t heard of the others. Clearly I need to plan another trip to New York!

    July 27, 2016 at 6:47 pm
  • Reply Hannah Heartss ❄️⛄️

    I have always wanted to go to the Bite Lab! x

    July 27, 2016 at 8:21 pm
  • Reply Emily

    Oooh, I did not know Birchbox had an actual store!

    July 27, 2016 at 9:04 pm
  • Reply Elizabeth

    I’ve never been to New York, no, but I’d like to one day. Sounds like you had a great shopping trip!

    July 28, 2016 at 5:48 am
  • Reply Ana De Jesus

    New York sounds like it has amazing beauty hotspots. I would like to try Birchbox.

    July 28, 2016 at 9:36 am
  • Reply Elanor

    I love the idea of creating your own lipstick from scratch! Also, Sephora has got to be one of my fav stores, I need to go back!

    July 28, 2016 at 10:13 pm
  • Reply Muffi Musing

    How I long to visit New York once in my life. I knew there were great places for food, history, musicals and more. Never occurred to me to think of beauty spots too. Thank you for reminding me of other things I can try too!!

    July 28, 2016 at 11:20 pm
  • Reply Anosa

    Though I am not much of a beauty fanatic I did enjoy Sephora when I visited New York last year but Target was by far my favourite due to the afforable and vast range of products they stocked

    July 28, 2016 at 11:31 pm
  • Reply Fashion Du Jour LDN

    OMG! I am loving your NYC posts as they are just tip central!!! Loving the sound of creating my own lipstick at Bite and hello all the bargains at Target.

    July 29, 2016 at 10:09 am
  • Reply Angela Milnes

    Ooh Rhian. This sounds fab. I’d love to go to New York and buy some amazing products. I’m yet to visit the US but cant wait to do so in the long term future.

    July 29, 2016 at 11:42 am
  • Reply Louise

    I love the idea of Bite Lip Lab, this post is really helpful, you can’t go to New York and not shop but I can’t say I’ve seen many posts about shopping in terms of beauty x

    July 29, 2016 at 2:02 pm
  • Reply Viki Marden

    I sadly have no plans to visit NYC any time soon but its a great post x

    July 29, 2016 at 4:13 pm
  • Reply Nikki Hamilton

    I had no idea that Birchbox had an actual store. That is really cool 🙂

    July 29, 2016 at 5:18 pm
  • Reply Kira L Curtis

    I never knew birchbox actually had a shop, I’d love to go there before I actually decided to sign up! Although I’m not sure when I would go to NY. I love Urban Outfitters, even in England, I always find some I love!

    July 29, 2016 at 10:31 pm
  • Reply sarah Lea

    I’d LOVE to visit Sephora, oh my word, I’d be in my element haha. I also love Birchbox but never knew that actually had a store, thats good to know! I hope to visit NYC sometime so this post is very helpful! Thanks for sharing xx

    July 31, 2016 at 1:21 pm
  • Reply Melanie Edjourian

    Wow i din’t know birchbox had a store in New York, next time i visit I’m going to pop in 😉

    August 2, 2016 at 8:02 pm
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