My blogging, like most peoples, has evolved so much in the past year or two and I’ve gone from posting sporadically when I felt like it to strategically planning my blog like every other area of my life. I don’t force myself to post every day but it just happens that way, I have the content, I have the things to say so why not. If I know I’m going away or just need a day or two off I give it to myself and try not to put on the pressure, but I find that planning and organizing is the way that I manage to keep my blog ticking along at a rate I’m relatively happy with. Here are some of the ways I keep my blog organized.
I started to plan my blog posts within a calendar function in a journal/ bullet journal but found as I was constantly amending days of things and swapping stuff over it wasn’t practical to write things down as it got messy. I have created through Google Sheets a table which has each month in calendar view and I can organize where my blog posts go and it allows me the flexibility that if a PR approaches me and wants to work together on a post next week I can see what I had originally planned for then and see what I can move around. Mine is completely colour coded so I know what is PR work (products/ sponsored etc), what’s complete and scheduled, what’s written but may not have photos and what is waiting to be written. Having this code helps me see at a glance what I need to do.
Writing posts in advance and scheduling them is a complete godsend as some days I just find myself in a particularly creative mood and I might end up writing four posts. By adding images, optimizing them etc and scheduling them in advance I know sometimes okay if I don’t write anything new for two weeks I know I’ve still got posts going up every day and I am sorted. This particularly helps when I need time off to relax for me, or when unexpected plans come up as I know that I am scheduled and my blog won’t suffer.
Bullet Journal Stat Checks
In 2016 I had a blogger planner which had sheets at the end of each month to record stats, for me some of them weren’t relevant such as YouTube as I don’t have a channel etc. In preparation for 2017 I created a years’ world of stat checks where I can record followers and stats which I track and mean something to me. The great thing about having them all on the same page means I can quickly glance over the months’ and see how much my blog has grown, which months’ peaked etc. I can’t wait to start recording more in here.
Bullet Journal Checklist
Another thing I have in my bullet journal is a double list with one side listing items I am waiting to receive from PR’s for potential inclusion, I tick them off when I receive them and then tick them again when the post has gone live. On the other side I have a sponsored posts list stating what the post will be, the price agreed and the PR’s name so I can tick when the post has gone live, and tick again once I’ve received payment. This again gives me a great overview so I know what items/ payments I am waiting for.
I bloody love HootSuite because you can schedule Instagram posts on here. Whenever I take a batch of photos or upload stuff from my camera I work out which things I think would be appropriate for Instagram and which images I want to put up. I’ll schedule a bunch of stuff in advance, leaving the odd day for spontaneous posts if I know I’m going out. The app then sends a push notification to my phone when it’s scheduled time has arrived and I can then open it in Instagram and go from there. This has been a godsend as I used to find my posting was really sporadic.
A tax spreadsheet might be one of the most boring aspects to planning a blog but it’s a great practical to get into. As I work freelance and take on copywriting tasks I had this anyway but I adapted it to include any monetary earnings I make from blogging. At the moment it’s still minimal but everything you earn is subject to tax depending on amounts/ circumstances. Every time an invoice is paid I note down details such as dates, amounts, any fee’s taken out, invoice numbers etc so at the end of the year when I file my returns I don’t need to spend hours working out what I earnt and when.