I don’t really talk a huge amount about my personal style but while I love New Look and Forever 21 I am also a lover of alternative fashion. During my teenage years, I was an emo kid, I did the whole odd coloured converse, three studded/ leopard print belts even though none were holding up my trousers and skinny jeans so tight you had to wiggle to get into them. Some of that never really died, can you believe I’ve only worn skinny jeans since 2012, not even a slim fit or mum fit jeans.
I have my go-to online stores which I head to when I’m looking for more alternative clothing so I thought I’d share my favourites with you.
EMP is probably my all time fav alternative clothing website as there’s such a lot of choice from band and movie merchandise right through to brands such as Voodoo Vixen and Gothicana. One of the things I love about the site is how often they have promotions and sales on, so much so that I tend to add things to my loves list and purchase stuff every so often when something goes down in the sale as it happens so often. Another thing I love about the site is how much Nightmare before Christmas and Alice in Wonderland stuff they have, two of my favourite franchises, it’s even where I bought my Comic-Con Sally dress from. Much like Asos and New Look they also do a delivery pass for just £9.99 a year allowing you unlimited free delivery and an extended returns policy.
Now to be honest Red Bubble is not just for alternative clothing, it’s for pretty much anything. How the website works is when you find an image/ piece of artwork you like you can choose exactly the style of t-shirt and colour it’s printed on. So whether you’re looking for a Tshirt dress, a chiffon top or a cropped vest there are so many options. The reason this is great for alternative clothing is some of the more obscure TV shows, movies, and games can be hard to find merch for on more traditional sites but because this is user-generated there are so many choices. If you do find things you like sign up for the newsletter as they have 15-20% off sale codes pretty much every week.
Stag and Raven
Now for something totally unique and that’s Stag and Raven. As someone who has a number of tattoos herself, I am very much into the tattoo industry and the artists who pen the permanent artwork. Stag and Raven was started by Hannah and Kate just 2 years ago to showcase affordable and beautiful artwork by tattoo artists in ways which aren’t etched onto your skin. Recently the brand teamed by with ‘Inkluded‘ which is a UK tattoo community in order to create a range of clothing by ten tattoo artists to create a number of unique printed t-shirts and jumpers. The brand also offers limited edition prints which you can buy framed or unframed, alongside accessories such as mugs and phone cases. A brand like this is fantastic as it’s a great way to support artists within the community whilst rocking out some truly unique items.
Of course, I couldn’t do an alternative clothing post without talking about the royalty of the genre, Hot Topic. Now sadly the stores only exist in the US but I always make an effort to go out of my way to find them when I am in the States, so when I go to New York I jump on a train to Queens’ as there’s annoyingly not a store in Manhattan (sort it out NY!) The store do though ship to the UK, although I find it cheaper most of the time to send to a mail forwarding address in the States before sending it over. Their size range is amazing and they cover for us curvy girls *woop* and their discounts and deals are always top notch. All praise Hot Topic!