It’s a brand new year which means it’s time to look back on 2017 and think about the great things which happened and forget the negatives. I’m the type of person who puts her all into absolutely everything and since deciding to blog I’ve been 100% behind it and each year I’ve been happy with the progress I’ve made but 2017 seems to have been a fantastic year for my space on the internet.
Everyone should be so proud of the progress and impact that blogging made in 2017 and the importance of micro-bloggers is showing being acknowledged in campaigns across the board. Doing blogger outreach within my full-time job I know how important bloggers are in the digital world and I am so honoured to be a part of that world.
Here are some of my best moments from 2017:
I went on my first press trip
I never thought I’d be the kind of blogger who went on press trips as I don’t blog full time or have millions of followers on social media but in 2017 my dream came true and the people at Workham Hotels and Imperatore Travel invited me to Ischia. I headed to the island alongside three other bloggers and had a fantastic four days exploring the Italian island, so much so I know I want to go back one year and take my family as I know they’ll love it.
I went to my very first blogging event (or two)
I’ve had the odd invite to blogging events before but usually, they’re during the daytime when I’m working or in locations, I just can’t get to but I finally bit the bullet and put on my confident hat to go to an event. First it was the Holiday Extras event at Ballie Ballerson where I ate pizza, made some new friends and jumped around in a ball pit, then came the EMP Bloggers Christmas Party where I finally got to meet some amazing bloggers I’d spoken to online, ate some amazing food and got gifted a very generous present from the team at EMP.
I’ve always been pretty shy and I don’t think that’s going to change but pushing myself into these situations has made me realize they aren’t so scary.
I’ve worked with some incredible brands
I am always so thankful and grateful to the brands I work with from discovering new brands to working with brands I’ve loved for ages and 2017 saw this happen throughout. I worked with iconic brands such as Debenhams, Quiz, John Frieda, and Superdrug which I still can’t believe happened.
I’ve discovered so many incredible products throughout the year especially in the final few months where I completed about nine themed gift guides. Last year I decided I wanted to do them again and luckily I kept to my promise.
I started to make more of a solid income from my blog
Sponsored posts started to appear a bit in 2016 but last year was the year that this continued and started to give me more of a solid income. Now it’s nowhere near enough to cover a full-time wage (and I have no desire to go full-time freelance) but it’s meant I could put some money into trips away to continue my travelling and have the occasional Asos or Sephora splurge.
I’m always incredibly grateful to every PR and outreach specialist who reaches out to me especially when they understand the time and effort which goes into blogging and understand the rates that we charge and why.
I’ve developed some great PR and outreach relationships
2016 saw me develop more relationships with brands and work with some on a number of occasions such as Prezzybox, Superdrug and Wax Lyrical among many others. When a brand or PR company choose to work with you again it’s a pretty big deal in my book as it proves that they liked the work that you did last time and still want to work with you.
I pride myself on being someone that PR’s want to work with from replying to e-mails swiftly, making changes required and ensuring communication is always at a high level and I think this paid off in 2016.
My social media numbers grow
Social media was something I threw myself into at the end of 2016. I decided to try and take Twitter more seriously although I did only grow by around 800 followers but it’s something. I made the decision to start using Pinterest more as I had an account but didn’t use it, and while my Pinterest followers isn’t great it is slowly becoming a good source of traffic. Another good source of traffic has been Stumbleupon and while I don’t use it crazy amounts I am seeing a good few hundred extra views a month from here.
Now the biggest thing for me was growing my Instagram. I knew it would be hard with all the algorithm changes but I persisted and managed to grow my account from about 2,500 followers at the beginning of the year to in excess of 9,000 by December end.
I grew my DA up 6 points
I started the year on a DA of 29 and while I haven’t grown leaps and bounds I now sit at 35 which I am happy with considering how up and down the year has been and how many things I could have been doing which I didn’t.
In 2018 my plan is to reach the illusive DA40 mark which I am hoping will open some more doors when it comes to opportunities so *fingers crossed*
If you have a blog what were your biggest successes in 2017?