Looking Back On My Blog Progress In 2017

Looking Back On My Blog Progress In 2017

It’s a brand new year which means it’s time to look back on 2017 and think about the great things which happened and forget the negatives. I’m the type of person who puts her all into absolutely everything and since deciding to blog I’ve been 100% behind it and each year I’ve been happy with the progress I’ve made but 2017 seems to have been a fantastic year for my space on the internet.

Everyone should be so proud of the progress and impact that blogging made in 2017 and the importance of micro-bloggers is showing being acknowledged in campaigns across the board. Doing blogger outreach within my full-time job I know how important bloggers are in the digital world and I am so honoured to be a part of that world.

Here are some of my best moments from 2017:

I went on my first press trip

I never thought I’d be the kind of blogger who went on press trips as I don’t blog full time or have millions of followers on social media but in 2017 my dream came true and the people at Workham Hotels and Imperatore Travel invited me to Ischia. I headed to the island alongside three other bloggers and had a fantastic four days exploring the Italian island, so much so I know I want to go back one year and take my family as I know they’ll love it.

Ischia Boat Views 3

I went to my very first blogging event (or two)

I’ve had the odd invite to blogging events before but usually, they’re during the daytime when I’m working or in locations, I just can’t get to but I finally bit the bullet and put on my confident hat to go to an event. First it was the Holiday Extras event at Ballie Ballerson where I ate pizza, made some new friends and jumped around in a ball pit, then came the EMP Bloggers Christmas Party where I finally got to meet some amazing bloggers I’d spoken to online, ate some amazing food and got gifted a very generous present from the team at EMP.

I’ve always been pretty shy and I don’t think that’s going to change but pushing myself into these situations has made me realize they aren’t so scary.

I’ve worked with some incredible brands

I am always so thankful and grateful to the brands I work with from discovering new brands to working with brands I’ve loved for ages and 2017 saw this happen throughout. I worked with iconic brands such as Debenhams, Quiz, John Frieda, and Superdrug which I still can’t believe happened.

I’ve discovered so many incredible products throughout the year especially in the final few months where I completed about nine themed gift guides. Last year I decided I wanted to do them again and luckily I kept to my promise.


I started to make more of a solid income from my blog

Sponsored posts started to appear a bit in 2016 but last year was the year that this continued and started to give me more of a solid income. Now it’s nowhere near enough to cover a full-time wage (and I have no desire to go full-time freelance) but it’s meant I could put some money into trips away to continue my travelling and have the occasional Asos or Sephora splurge.

I’m always incredibly grateful to every PR and outreach specialist who reaches out to me especially when they understand the time and effort which goes into blogging and understand the rates that we charge and why.

I’ve developed some great PR and outreach relationships

2016 saw me develop more relationships with brands and work with some on a number of occasions such as Prezzybox, Superdrug and Wax Lyrical among many others. When a brand or PR company choose to work with you again it’s a pretty big deal in my book as it proves that they liked the work that you did last time and still want to work with you.

I pride myself on being someone that PR’s want to work with from replying to e-mails swiftly, making changes required and ensuring communication is always at a high level and I think this paid off in 2016.

Christmas Park Candle

My social media numbers grow

Social media was something I threw myself into at the end of 2016. I decided to try and take Twitter more seriously although I did only grow by around 800 followers but it’s something. I made the decision to start using Pinterest more as I had an account but didn’t use it, and while my Pinterest followers isn’t great it is slowly becoming a good source of traffic. Another good source of traffic has been Stumbleupon and while I don’t use it crazy amounts I am seeing a good few hundred extra views a month from here.

Now the biggest thing for me was growing my Instagram. I knew it would be hard with all the algorithm changes but I persisted and managed to grow my account from about 2,500 followers at the beginning of the year to in excess of 9,000 by December end.

I grew my DA up 6 points

I started the year on a DA of 29 and while I haven’t grown leaps and bounds I now sit at 35 which I am happy with considering how up and down the year has been and how many things I could have been doing which I didn’t.

In 2018 my plan is to reach the illusive DA40 mark which I am hoping will open some more doors when it comes to opportunities so *fingers crossed*

If you have a blog what were your biggest successes in 2017?

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Looking Back On My Blog Progress In 2017



  1. January 4, 2018 / 12:19 pm

    My biggest achievement was setting up ‘Love Pop Ups – London’ which is a community base for all bloggers, reviewers, Instagrammer etc to post about new popped up places.

    Within 2017 I have managed to send various members whom follow me to various places on a complimentary basis to over 100 all ranging from escape rooms through to restaurants. The experiences has not only given members a great time out but with their blogs, Instagram posts etc it has helped spread the word about the new popped up places/events which is the main goal of Pop Ups London.

    Here is to 2018.

  2. January 4, 2018 / 1:17 pm

    Sounds like 2017 was a great year for you, I went to a few blogging events as well and loved them. I hope this year will be even more of a succes for you x

  3. January 4, 2018 / 2:12 pm

    It sounds like you have had a wonderful year especially the press trip looking forward to seeing wha 2018 brings!

  4. January 4, 2018 / 2:21 pm

    You have achieved a lot in 2017. Blog events are always fun, if you can find the time to pop along. Congrats on your first press trip too. Happy New Year btw x

  5. January 4, 2018 / 6:46 pm

    Sounds like u have had a fab year of blogging and definitely achieved a lot. I hope 2018 is just as good for u, happy New year.

  6. January 4, 2018 / 7:22 pm

    It sounds like 2017 was a really great year for you and I am sure that in 2018 things will only get better! I can’t wait to see what you get up to and follow you on your adventures.

  7. January 4, 2018 / 8:58 pm

    You had such a fantastic year last year! I don’t doubt 2018 will be even better X

  8. Jules furness
    January 4, 2018 / 9:17 pm

    Wow that DA is amazing. Well done! I’ve not tried Stumble upon. Would love if you do a blog post about how to use it for blogging x

  9. January 4, 2018 / 9:49 pm

    It has been amazing seeing how much your blog has grown in 2017, I can’t wait to see what 2018 brings for you

  10. January 5, 2018 / 8:18 am

    What fantastic achievements for 207 I wish you all the best for 2018 and hope you have a really productive year with your blog xx

  11. January 5, 2018 / 7:10 pm

    What a great year you have had in the blogging world:) I went self-hosted last January and now have a DA of 30 which I’m delighted about. I have so many blogging goals for this year, let’s hope I can smash them like yourself x

  12. January 5, 2018 / 9:25 pm

    Well done on a really good year. Your press trip looked amazing, it it sounds like you’ve had some great collaborations along the way too

  13. Katrina
    January 5, 2018 / 10:23 pm

    Well done on your achievements my achievement is going from 0 to 20 da in 6 months of blogging

  14. January 6, 2018 / 1:14 am

    Congrats on Insta! That is amazing! This year was mainly about sponsored posts for me as I hadn’t done much of that in the past but it is steadily growing

  15. January 6, 2018 / 10:37 am

    What a fantastic year you’ve had! Such great achievements for 2017 🙂 Here’s to another fab year!

  16. rachel
    January 6, 2018 / 2:49 pm

    I have only had my blog for 2 months so i don”t have any successes yet. What a great 2017 you have had with your blog! Good luck with 2018 🙂

  17. January 6, 2018 / 9:37 pm

    Ah you’d such a productive year! Your blog is amazing, best of luck with it for 2018! x

  18. January 7, 2018 / 8:29 pm

    Congrats to you girlie! Sounds like you’ve done so well with your blog last year! I hope it carries on going super well for you this year too. I definitely need to work in my blog more in terms of getting sponsors and also expanding my social media’s – so much work to do!

  19. January 7, 2018 / 9:19 pm

    What a brilliant year! Congratulations on your first press trip it looked amazing on Instagram. I hope 2018 holds many more exciting opportunities for you x

  20. January 8, 2018 / 5:01 pm

    Well done on your achievements this year. For me my biggest success was being selected to travel to Disney through my blog. I have been invited on press trips but could never go due to work commitments but fingers crossed this will be the year I can

  21. January 8, 2018 / 7:57 pm

    Well done you!! I find growing my social followers tough, it takes so much dedication! Your blog is beautiful so keep it up!

  22. January 9, 2018 / 6:34 am

    What an amazing year you’ve had. Especially well done on growing your IG. I’ve about given up on that as I’m getting nowhere and I like my photos lol. Well done on your first press trip and increasing your DA by so much. Mine’s just gone down 🙁

  23. January 9, 2018 / 9:30 am

    What an amazing 2017 you had! Here’s to 2018 being even bigger & brighter for you!!

  24. January 9, 2018 / 2:26 pm

    WOW what I successful year! Hard work definitely pays off! I hope that 2018 is an even greater year for you! I can sense something in the air that just tells me this is the year to chase your dreams!


  25. Sarah Ann
    January 9, 2018 / 8:27 pm

    Wow, you had an amazing 2017 and I can’t wait to see what you get up to in 2018. I’m really looking forward to dedicating more time to both of my blogs this year, particularly now my transplant recovery is going well.

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