How To Start A Successful Event Planning Franchise

March 5, 2021
event planning centrepiece

*This is a guest post about starting a successful event planning franchise

Event franchises are perfect for budding entrepreneurs who have an eye for detail and know exactly how to make a party thrive. By running an events planning franchise, you get to be an integral part of celebrations and special days, which is a highly rewarding job for anyone. Event planners will help excited individuals to create the celebration of their dreams, whether that be a beautiful wedding or a fun-filled charity gala.

Franchises specialise in providing the full package for these special days and will be involved in each and every aspect of the occasion. 2021 is the perfect time to break into this exciting industry. Once lockdown ends, there is likely to be a boom in weddings, belated birthday parties, proms, and many more big events. If you want to create your own events planning franchise, this article will give you the tips that you need for success.

Build up experience

There is no point in launching a franchise that you know absolutely nothing about. Events planning requires a wide breadth of industry knowledge. When handling large-scale events, almost anything can go wrong and you need to know exactly how to handle any emergencies that may be thrown at you. Clients can spend thousands on big events so will be careful to choose a franchise that has evidence of experience and expertise in the event that they are planning. A new franchise can gain this through the experience of its staff. Even if your franchise is trying to get its first client, you can build up valuable industry experience by hiring staff who have worked as planning assistants, caterers, or even event managers.

If you are thinking about starting an events planning franchise, you will need to prove that you are experienced yourself. Spend some time working for an already established franchise so that you can learn the ins and outs of the industry. This is also a great way to learn exactly what makes an event planning franchise successful.

Find a niche for your franchise

Events planning is a huge industry that can see everything from funerals to christenings. Two events can have completely different requirements, so having a niche can help you to focus your advertising and establish your franchise as an expert in a particular area of the industry. It can be tempting to try and do everything, but this may leave your franchise unreliable for events that require specific knowledge and skills. It’s better to be great at one area than average in every area.

To choose the best niche to venture into, you should think about the types of events that you enjoy the most. Work is always easier when you enjoy it, so choosing an event area that you like will make the grind of building a franchise more enjoyable. You should also try to think of a niche that is unique. There are plenty of booming wedding franchises out there, so why not try stepping into a niche that is less competitive? For example, Mountain Celebrations Franchise specialises in civil celebrants, which is a far less crowded niche to go into. Having a niche will help you to establish a clear business plan and will give your marketing campaigns a strong focus.

Perfect your marketing campaign

For any new events planning franchise, be it wedding planning, or event catering food franchises, marketing is the key to bagging the first clients and establishing yourself as a knowledgeable business. Handing over a special day to a franchise requires a lot of trust from the client, so your marketing needs to be professional, high-quality, and informative. Your adverts are the first impression that clients will get of your franchise so will have a large effect on how successful the business is.

Events planning can be tricky when marketing because you will not have any physical products that can be used for video or picture ads. Instead, your focus should be on providing as much information about your franchise’s experience, knowledge, and expertise as possible. The best way to do this is by creating a brilliant website that will give potential clients all they need to know. Your website should clearly establish all of the services that you offer and should be transparent about the experience that you have. If you don’t have any previous clients, you could provide information about any industry training or qualifications that team members in the franchise have.

You should then focus on franchise advertising

This can be done through social media or by handing out business cards at events fairs or at local events in your community. Driving traffic to your website will increase your chances of finding potential customers. Make sure that your website is professional, clear, and informative. Customers will be looking for a skillful franchise that they can trust to handle their special event, so proving your professionalism is key to success.

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